CRM has noted the dizzying career in last years, though it happens, that it is often connected only with the computer program. The management of customer relationship is the something more important in reality. It is the philosophy of new marketing conception. That is the reason too, why many managers think about CRM. We chose from made primary research the most substantial questions, which make possible to find out, how Czech organizations understand CRM and what experiences they have with CRM.
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number
12291.
Find related papers by JEL classification: M13 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - New Firms; Startups