The Effects of Supply Chain Management Strategies on Competitive Advantage on Food and Beverage Processing Companies; A Case Study in the Ashanti Region Of Ghana

The food and beverage industry plays a unique role in expanding economic opportunities because it is universal to life and health. However, the industry’s performance was below average in Ghana and was facing intense competition from the imported food stuffs from overseas. The study adopted quantitative approach with food and beverage processing companies in the Ashanti Region of Ghana as the target population. The target population for the study was hundred selected companies in the SME’s which comprises of fifty respondents in food and fifty respondents in beverage. Structured questionnaires were used to gather primary data in the Ashanti Region of Ghana. Linear regression and correlation statistics were applied to investigate relationship between SCM Strategies and competitive advantage. The study concluded that companies’ competitive advantage is achieved through implementing supply chain agility, collaboration and integration strategies in their networks. The study recommends that the companies should develop a clearly laid down policies and procedures for handling customers’ concerns and also develop interactive websites to achieve effective information sharing and concerns that can be addressed in real time.