ما بعد جائحة كورونا، دروس من تجارب دولية لسياسات تعافي السياحة[Post-Corona Pandemic, Lessons from International Tourism Recovery Policies]

The pandemic caused by the COVID-19 virus has significantly affected the tourism industry. Tourist destinations have adopted emergency measures and restrictions that have affected the mobility of individuals around the world. This study aims to analyse the effects of the COVID-19 pandemic on the tourism industry and overall economic performance. Moreover, it describes the recommendations made by two international organizations (UNWTO and OECD) to achieve the recovery of the tourism industry. It additionally reviewed the measures taken to ensure the resilience of tourism in Spain and South Africa. The study uses a qualitative approach to analyse data from different sources, such as official websites, news and press releases on government actions in different countries and literature related to crisis management. The findings indicate the various good practices adopted by governments in assisting to manage this crisis and promoting the destinations. The results also shed light on the challenges in planning, development and promotion domestic tourism, bringing digitalization and the importance of proposing an integrated strategy to better crisis management.