IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/108578.html
   My bibliography  Save this paper

An Analysis of Celcom Axiata Berhad-A Review of Strategic Plan

Author

Listed:
  • Ullah, Nazim

Abstract

Celcom is the first mobile operator in Malaysia. The aim of the study is to analyse Celcom Axiata Berhad and review its strategic plan. The study analyses 5 years key performance indicators (KPIs), SMART, PESTLE, Porter’s 5 Force Model and SWOT analysis of Celcom. The findings show that Celocm should modify their current corporate strategy to cope with the competitive market. The study is the direction for the stakeholders of the Celcom.

Suggested Citation

  • Ullah, Nazim, 2021. "An Analysis of Celcom Axiata Berhad-A Review of Strategic Plan," MPRA Paper 108578, University Library of Munich, Germany, revised 01 Jan 2021.
    • Handle: RePEc:pra:mprapa:108578
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/108578/3/MPRA_paper_108578.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Muhammad Farooq Buzdar & Saquib Y. Janjua & Mian Asif Khurshid, 2016. "Customer-based brand equity and firms' performance in the telecom industry," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 25(3), pages 334-346.
    2. Zeinab Asadpourian & Mehdi Rahimian & Saeed Gholamrezai, 2020. "SWOT-AHP-TOWS Analysis for Sustainable Ecotourism Development in the Best Area in Lorestan Province, Iran," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 152(1), pages 289-315, November.
    3. Nur Syuhada Jasni & Haslinda Yusoff & Mustaffa Mohamed Zain & Noreena Md Yusoff & Nor Syafinaz Shaffee, 2019. "Business strategy for environmental social governance practices: evidence from telecommunication companies in Malaysia," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 16(2), pages 271-289, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peter Bubenik & Juraj Capek & Miroslav Rakyta & Vladimira Binasova & Katarina Staffenova, 2022. "Impact of Strategy Change on Business Process Management," Sustainability, MDPI, vol. 14(17), pages 1-23, September.
    2. Izabella Almirante Porto Tiburcio Rodrigues & Roberta Vianna Alves & Maria José de Oliveira Cavalcanti Guimarães & Thiago Santiago Gomes & Elen Beatriz Acordi Vasques Pacheco, 2022. "Assessment of plastic lumber production in Brazil as a substitute for natural wood," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(8), pages 9705-9730, August.
    3. Ullah, Nazim, 2021. "Corporate Strategy of Maxis - A Telecom Industry of Malaysia," MPRA Paper 108580, University Library of Munich, Germany, revised 02 Apr 2021.
    4. Çağlar Kıvanç Kaymaz & Salih Birinci & Yusuf Kızılkan, 2022. "Sustainable development goals assessment of Erzurum province with SWOT-AHP analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 2986-3012, March.
    5. Alaa Aldowaish & Jiro Kokuryo & Othman Almazyad & Hoe Chin Goi, 2022. "Environmental, Social, and Governance Integration into the Business Model: Literature Review and Research Agenda," Sustainability, MDPI, vol. 14(5), pages 1-20, March.
    6. Marzieh Fallah & Lanndon Ocampo, 2021. "The use of the Delphi method with non-parametric analysis for identifying sustainability criteria and indicators in evaluating ecotourism management: the case of Penang National Park (Malaysia)," Environment Systems and Decisions, Springer, vol. 41(1), pages 45-62, March.
    7. Muhammad Naseer & Ayaz ul Haq & Muhammad Farooq, 2018. "Antecedent of Employees’ Career Satisfaction: An Empirical Investigation of Pharmaceutical Sector of Pakistan," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(7), pages 281-299, July.
    8. Cheng Long & Song Lu & Yiting Zhu, 2022. "Research on Popular Science Tourism Based on SWOT-AHP Model: A Case Study of Koktokay World Geopark in China," Sustainability, MDPI, vol. 14(15), pages 1-16, July.

    More about this item

    Keywords

    Celcom; KPIs; SMART; PESTLE; Porter’s 5 Force Model; SWOT;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:108578. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.