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The Business Model Canvas ”Camelina Omega 3 Plus”15

Author

Listed:
  • Toncea, Ion
  • Iordache, Mihai

Abstract

The Business Model Canvas ”Camelina omega 3 Plus” is a transpose in practice of the information from the best seller book ”Business Model Generation – A handbook for Visionaries, Game Changers and Challengers” written by the Alexander OSTERWALDER & Yves PIGNEUR and of the knowledge accumulated from the complex and diverse activities carried on during project H2020 - EU RUR-09-2017 ”Replicable business models for modern rural economies (RUBIZMO), financed under Grant Agreement Nº 773621, in which the Business Model Canvas is a basic tool. Firstly, the paper is focusing on a clear presentation of the structural elements (9) of the business model canvas – (PC) Key partners and partnerships, (AC) Key activities, (R-C) Key resources, (PV) Value propositions, (CA) Channels, (RC) Customer relationships, (SC) Customer segments, ($C) Costs structure and (FV) Revenue Streams. Further on it is presented the description, analysis and design of the Business Model Canvas ”Camelina Omega 3 Plus”, a case study for inspiration of those who are interested to develop or who are already running a sustainable business based on similar values as the company ”Camelina Omega 3 Plus”.

Suggested Citation

  • Toncea, Ion & Iordache, Mihai, 2020. "The Business Model Canvas ”Camelina Omega 3 Plus”15," MPRA Paper 106299, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:106299
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    File URL: https://mpra.ub.uni-muenchen.de/106299/1/MPRA_paper_106299.pdf
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    More about this item

    Keywords

    business; model; canvas; camelina; omega 3.;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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