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Active sport tourists: Millennials vs baby boomers

Author

Listed:
  • IJspeert, Ruth
  • Hernandez-Maskivker, Gilda

Abstract

Purpose: Active sport tourism is one of the fastest rising leisure segments. Considering the extensive growth of both the millennial and baby boomers generation in this sector, there are large-scale economic potentials for tourism practitioners. The aim of this study is to explore the characterics of baby boomers and millennial active sport tourists and to differentiate them by relevant factors. Methods: Applying a qualitative research design numerical data is collected by using online surveys about the characteristics, needs and motivations of baby boomer and millennial active sport tourists. Results: Significant differences were found between the groups regarding social-economic characteristics (gender, education level, marital status and income) and motivations. For millennials, ‘Escaping from daily routine’’, ‘Thrill & sensation’, ‘Overcoming challenges’ and ‘Adrenalin’ appeared as relevant motivations. For baby boomers, ‘Health’ highlights as a principal motivation. Recommendations for professionals in the sector are suggested. Implications: Current study was considered to be important due to an extensive growth seen for both the millennial and baby boomers generation in the active sport tourism market and considering the fact that limited understanding of the characteristics, needs and motives was contradicting this enormous growth in the market. Differences were found between the millennial and the baby boomer active sport tourists.

Suggested Citation

  • IJspeert, Ruth & Hernandez-Maskivker, Gilda, 2020. "Active sport tourists: Millennials vs baby boomers," MPRA Paper 100674, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:100674
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    References listed on IDEAS

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    1. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor brand loyalty: Evidence from mature tourism destinations in Greece," MPRA Paper 93897, University Library of Munich, Germany.
    2. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(5), pages 102-120.
    3. Buckley, Ralf, 2012. "Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox," Tourism Management, Elsevier, vol. 33(4), pages 961-970.
    4. Mirela Mazilu & Sabina Mitroi, 2010. "Demographic, Social, Economic And Geographic Features – Shaping Factors Of The Tourist Market," Romanian Economic Business Review, Romanian-American University, vol. 5(1), pages 159-166, March.
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    Cited by:

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    2. Beata Hysa & Aneta Karasek & Iwona Zdonek, 2021. "Social Media Usage by Different Generations as a Tool for Sustainable Tourism Marketing in Society 5.0 Idea," Sustainability, MDPI, vol. 13(3), pages 1-27, January.
    3. Giousmpasoglou, Charalampos & Dinh, Dzung, 2022. "Using contactless mobile payment in the Vietnamese restaurant industry," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(1), pages 3-15.
    4. Nicolae Al. POP & Felicia A. STĂNCIOIU & Lucian-Florin ONIȘOR & Cristina Andrada BABA & Raluca NĂSTASE ANYSZ, 2021. "Motivational Factors Enticing Young Travelers to Engage in Adventure Tourism Activities," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 222-232, August.
    5. Misirlis, Nikolaos & Elshof, Marjon & Vlachopoulou, Maro, 2021. "Modeling Facebook users' behavior towards the use of pages related to healthy diet and sport activities," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7, pages 49-57.
    6. Singh, Ranjit & Sibi, P.S., 2023. "E-loyalty formation of Generation Z: Personal characteristics and social influences," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(1), pages 3-14.
    7. Chouhan, Vineet, 2022. "Developing a sustainable tribal tourism model vis-a-vis the tribal region of Rajasthan," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 8(1), pages 58-63.

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    More about this item

    Keywords

    sport tourism; millennials; baby boomers; consumer behavior; leisure tourism;
    All these keywords.

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z0 - Other Special Topics - - General

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