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A adaptação da firma ao ambiente internacional de negócios

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Author Info

  • Manuel Portugal Ferreira

    ()
    (Instituto Politécnico de Leiria)

  • Fernando Ribeiro Serra

    ()
    (UNISUL Business School)

  • Nuno Rosa dos Reis

    ()
    (Instituto Politécnico de Leiria)

Abstract

Este trabalho versa sobre a importância da adaptação da firma ao ambiente de negócios internacional (IBE). A adaptação é considerada como um processo dinâmico e direcionado internamente que leva à firma a co-evoluir com o ambiente externo. A habilidade de adaptar-se a diferentes ambientes internacionais de negócios é desenvolvida ao longo do tempo pelas experiências da firma e construída nas suas rotinas. Sugere-se que a adaptação incorpora tanto os elementos da estratégia planejada como uma variação aleatória na procura por picos locais, dado a racionalidade limitada, imperfeição de informação e o atual conjunto de recursos e capacitações. A habilidade de adaptação ao ambiente é uma potencial fonte de vantagem competitiva para a corporação multinacional.

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File URL: http://globadvantage.ipleiria.pt/files/2010/02/working_paper-54_globadvantage.pdf
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Bibliographic Info

Paper provided by globADVANTAGE, Polytechnic Institute of Leiria in its series Working Papers with number 54.

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Date of creation: 16 Nov 2010
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Handle: RePEc:pil:wpaper:54

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Web page: http://globadvantage.ipleiria.pt
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Related research

Keywords: Estratégia; adaptação; ambiente internacional de negócios; co-evolução.;

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