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A responsabilidade social no Brasil: O caso da cooperativa COCAMAR

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Author Info

  • Fernando A. Ribeiro Serra

    ()
    (UNISUL Business School)

  • Manuel Portugal Ferreira

    ()
    (Instituto Politécnico de Leiria)

  • Wagner Alessandro Teixeira

    ()
    (Universidade do Sul de Santa Catarina)

Abstract

Neste trabalho analisamos como a responsabilidade social e ambiental se inserem na estratégia da Cocamar ? Cooperativa Agroindustrial de Maringá. O estudo do caso é apoiado em dados primários e secundários, em particular em entrevistas com os colaboradores da Cocamar diretamente envolvidos nos programas de responsabilidade social e ambiental. Ilustramos as mudanças organizacionais e dos valores culturais da cooperativa que suportam o leque de projetos sociais desenvolvidos junto à comunidade interna e externa. Concluimos com a análise de como a responsabilidade social corporativa se insere na estratégia das empresas, implicações para a teoria e a prática e sugestão de investigações futuras.

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File URL: http://globadvantage.ipleiria.pt/files/2008/05/working_paper-16_globadvantage.pdf
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Bibliographic Info

Paper provided by globADVANTAGE, Polytechnic Institute of Leiria in its series Working Papers with number 16.

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Date of creation: 13 May 2008
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Handle: RePEc:pil:wpaper:16

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Web page: http://globadvantage.ipleiria.pt
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Keywords: Responsabilidade social; responsabilidade ambiental; estratégia empresarial; cooperativas.;

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