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A responsabilidade social no Brasil: O caso da cooperativa COCAMAR

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Author Info
Fernando A. Ribeiro Serra () (UNISUL Business School)
Manuel Portugal Ferreira () (Instituto Politécnico de Leiria)
Wagner Alessandro Teixeira () (Universidade do Sul de Santa Catarina)

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Abstract

Neste trabalho analisamos como a responsabilidade social e ambiental se inserem na estratégia da Cocamar ? Cooperativa Agroindustrial de Maringá. O estudo do caso é apoiado em dados primários e secundários, em particular em entrevistas com os colaboradores da Cocamar diretamente envolvidos nos programas de responsabilidade social e ambiental. Ilustramos as mudanças organizacionais e dos valores culturais da cooperativa que suportam o leque de projetos sociais desenvolvidos junto à comunidade interna e externa. Concluimos com a análise de como a responsabilidade social corporativa se insere na estratégia das empresas, implicações para a teoria e a prática e sugestão de investigações futuras.

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File URL: http://www.globadvantage.ipleiria.pt/wp-content/uploads/2008/05/working_paper-16_globadvantage.pdf
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Publisher Info
Paper provided by globAvantage, Polytechnic Institute of Leiria in its series Working Papers with number 16.

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Date of creation: 13 May 2008
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Handle: RePEc:pil:wpaper:16

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Web page: http://www.globadvantage.ipleiria.pt
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Related research
Keywords: Responsabilidade social responsabilidade ambiental estratégia empresarial cooperativas.

Find related papers by JEL classification:
M0 - Business Administration and Business Economics; Marketing; Accounting - - General
M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration

This paper has been announced in the following NEP Reports:

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This page was last updated on 2008-8-29.


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