This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

O turnaround da Bunge nos anos 90

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Fernando A. Ribeiro Serra () (UNISUL Business School)
Manuel Portugal Ferreira () (Instituto Politécnico de Leiria)
Evandro Contrigiane (Universidade do Sul de Santa Catarina)

Additional information is available for the following registered author(s):

Abstract

A longevidade empresarial é um assunto central em estratégia empresarial. As empresas de maior longevidade são as que superaram a tendência para a inércia e para se concentrarem na replicação do que sempre fizeram e conseguem operar mudanças estratégicas profundas. Estas mudanças podem incluir a reconfiguração da sua carteira de competências e negócios e a passagem de testemunho para uma gestão profissional. Fazer as mudanças internas e recuperar descreve um processo de turnaround. Neste artigo ilustramos o processo de turnaround da Bunge Limited, na década de 90. Ultrapassadas as dificuldades a empresa assumiu a liderança mundial em diversos segmentos do agronegócio. O objetivo é compreender como as empresas se podem reestruturar e recuperar de crises, com um foco particular sobre como a empresa reconfigura a sua carteira de negócios e de recursos, identifica os elementos estratégicos e a forma como faz a alocação dos recursos. A fundamentação teórica se concentrou no processo de turnaround empresarial e nos recursos utilizados durante o processo, segundo a abordagem da RBV.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.globadvantage.ipleiria.pt/wp-content/uploads/2008/05/working_paper-15_globadvantage.pdf
File Format: application/pdf
File Function:
Download Restriction: no

Publisher Info
Paper provided by globADVANTAGE, Polytechnic Institute of Leiria in its series Working Papers with number 15.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length:
Date of creation: 12 May 2008
Date of revision:
Handle: RePEc:pil:wpaper:15

Contact details of provider:
Web page: http://www.globadvantage.ipleiria.pt
More information through EDIRC

For technical questions regarding this item, or to correct its listing, contact: (Manuel Portugal).

Related research
Keywords: Estratégia; RBV; Turnaround; Longevidade;

Find related papers by JEL classification:
M0 - Business Administration and Business Economics; Marketing; Accounting - - General
M1 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration

This paper has been announced in the following NEP Reports:

Statistics
Access and download statistics

Did you know? There are over 21000 authors registered on RePEc Author Service.

This page was last updated on 2009-11-24.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.