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Análisis metodológico del modelo de interacción espacial MCI

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  • Amparo Baviera-Puig
  • Juan Buitrago-Vera
  • José Enrique Rodríguez-Barrio
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    Abstract

    En la actualidad, la distribución comercial minorista se enfrenta a nuevos y crecientes retos. En estas empresas, la localización del establecimiento es crucial en su planificación comercial. De hecho, una estrategia de localización óptima puede llegar a convertirse en el elemento diferenciador frente a la competencia. Por este motivo, partiendo de un modelo basado en la teoría de la interacción espacial, se proponen mejoras del mismo desde un punto de vista metodológico. Los avances conseguidos son de tres tipos: 1) Método de calibración; 2) Ampliación del modelo integrando la organización espacial de las alternativas; 3) Valoración de la segmentación.

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    File URL: http://www.catedrafundacionarecesdcuniovi.es/docs_trabajo/0000_np5qeo68dq_Docfradis_2012_08.pdf
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    Bibliographic Info

    Paper provided by Catedra Fundación Ramón Areces de Distribución Comercial in its series DOCFRADIS Working Papers with number 1208.

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    Length: 25
    Date of creation: Sep 2012
    Date of revision: Sep 2012
    Publication status: published
    Handle: RePEc:ovr:docfra:1208

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    Related research

    Keywords: Estrategia de localización; Modelo MCI; Distribución comercial minorista; Planificación comercial; Metodología;

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