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Large-Scaled Chain Stores versus Small-Scaled Local Stores

Author

Listed:
  • Hiroaki Sandoh

    (Graduate School of Economics, Osaka University)

  • Risa Suzuki

    (Yuki, Co., Ltd.)

Abstract

In some local areas, we can occasionally observe a competition between a large-scaled chain store and a small-scaled local independent store. A large-scaled chain store usually attracts consumers by appealing its width and depth of products variety. A local independent store with limited assortments of products competes with the chain store by concentrating upon some speci c kinds of products and by offering lower prices for them than the chain store. This is possible for the local store partly because of lower labor costs and for various other reasons. The present study deals with the pricing competition in a duopoly between a chain store and a local store. For the purpose of expressing the difference in product assortments between the two stores, a chain store is assumed to deal in two kinds of products, P 1 and P 2 , while a local store is assumed to sell only P 1 . Moreover, we assume all the consumers purchase P 1 at a chain store or a local store by referring to their prices, and P 2 at A . A Nash and a Stackelberg equilibrium are examined to show that the local store can possibly survive the competition with the chain store. The socially optimal welfare is also investigated to reveal it can be realized in a monopoly.

Suggested Citation

  • Hiroaki Sandoh & Risa Suzuki, 2015. "Large-Scaled Chain Stores versus Small-Scaled Local Stores," Discussion Papers in Economics and Business 15-16-Rev., Osaka University, Graduate School of Economics, revised Jul 2015.
  • Handle: RePEc:osk:wpaper:1516r
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    More about this item

    Keywords

    Chain store; Local independent store; Duopoly; Hotelling; Price competition;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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