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Pengantar Bisnis (Respons Dinamika Era Digital)

Author

Listed:
  • Agusfianto, Nendy Pratama
  • Andayani, Sri Umiatun
  • , Anwar
  • Sihombing, Lukertina
  • Setiawan, Adi
  • Amelia, Dahlia
  • Gunawan, Ce
  • Indraswati, Tris Dewi
  • Wati, Krisna Mutiara
  • Octasylva, Annuridya Rosyidta Pratiwi

Abstract

Sebagian besar aktivitas bisnis kini tengah bergeser dari metode konvensional-tradisional ke arah bisnis dengan memanfaatkan kemajuan teknologi dan informasi digital yang semakin mudah diakses oleh siapapun dan di manapun. Hal ini membuat para pelaku bisnis perlu merespon dan beradaptasi dengan dinamika tersebut. Menjawab fenomena di atas, maka buku ini hadir untuk membantu para pembacanya yang ingin memahami konseptual dasar bisnis yang dibekali dengan pendekatan teknologi dan informasi digital. Adapun isi pembahasan dalam buku ini terdiri dari 16 bab yang saling terhubung, yaitu: Konsep dan Teori-teori Bisnis; Etika dan Perilaku Bisnis; Konsep Studi Kelayakan Bisnis; Manajemen Risiko Bisnis Umum; Transformasi Bisnis ke Sistem Digital; Peluang dan Pemanfaatan Digitalisasi Bisnis; Rantai Pasokan Digital; Internet of Things (IoT) dalam Bisnis; Website dan Media Sosial; Mobile Business; E-Commerce; Pembayaran Digital; Konsep Dasar Cloud Computing; Mengenal Cybersecurity; Pemanfaatan Artificial Intelligence (AI); Evaluasi Kinerja Bisnis.

Suggested Citation

  • Agusfianto, Nendy Pratama & Andayani, Sri Umiatun & , Anwar & Sihombing, Lukertina & Setiawan, Adi & Amelia, Dahlia & Gunawan, Ce & Indraswati, Tris Dewi & Wati, Krisna Mutiara & Octasylva, Annuridya , 2023. "Pengantar Bisnis (Respons Dinamika Era Digital)," Thesis Commons mrzs5, Center for Open Science.
    • Handle: RePEc:osf:thesis:mrzs5
    DOI: 10.31219/osf.io/mrzs5
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