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Kewirausahaan Berbasis UMKM

Author

Listed:
  • , Anwar
  • , Suhadarliyah
  • , Mariana
  • rahmawati, christina heti tri
  • Amelia, Dahlia
  • Fariantin, Erviva
  • Murjana, I Made
  • , Faisol
  • , Sushardi
  • Gunawan, Ce

Abstract

Kegiatan wirausaha berbasis UMKM memberikan kontribusi bagi pertumbuhan perekonomian Indonesia. Selain sebagai jaring pengaman masyarakat berpenghasilan rendah, UMKM nyatanya juga membantu pemerintah dalam memperluas kesempatan dan penyerapan tenaga kerja. Namun demikian masih banyak masyarakat yang kurang memahami bagaimana cara berwirausaha, mulai dari persiapan usaha, bentuk pengelolaan, hingga beberapa aspek legalitas usaha yang perlu diperhatikan. Menjawab hal di atas, maka buku ini hadir untuk membantu para pembacanya yang ingin memahami konseptual dasar kewirausahaan dalam lingkup UMKM dengan pembahasan yang lugas dan mudah dipahami. Adapun isi pembahasan dalam buku ini terdiri dari 15 bab yang saling terhubung, yaitu: Pengenalan Kewirausahaan dan UMKM; Analisis Pasar dan Pemahaman Pelanggan; Menyusun Perencanaan Bisnis; Manajemen Sumber Daya Modal dan Kerja; Pemasaran dan Promosi untuk UMKM; Dasar Manajemen Produksi dan Operasional; Dasar-dasar Manajemen Keuangan; Pembuatan Produk dan Inovasi; Manajemen Risiko dan Mitigasi; Pemanfaatan Website dan E-Commerce; Pengembangan Kompetensi Kewirausahaan; Pengembangan Bisnis dan Ekspansi Pasar; Networking dan Kerjasama Bisnis; Legalitas dan Perlindungan Hukum untuk UMKM; Pemberdayaan Ekonomi dan Perempuan dalam UMKM.

Suggested Citation

  • , Anwar & , Suhadarliyah & , Mariana & rahmawati, christina heti tri & Amelia, Dahlia & Fariantin, Erviva & Murjana, I Made & , Faisol & , Sushardi & Gunawan, Ce, 2023. "Kewirausahaan Berbasis UMKM," Thesis Commons mpc3t, Center for Open Science.
    • Handle: RePEc:osf:thesis:mpc3t
    DOI: 10.31219/osf.io/mpc3t
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