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Penerapan Physical Distancing Dan Strategi Pemasaran Usaha Pedagang Pada Masa Pandemi Covid-19

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  • , Nurminingsih

Abstract

Dalam buku ini membahas mengenai permasalahan faktor keberlanjutan usaha pedagang pada saat pandemi covid-19 di Lokasi Binaan Munjul. Buku ini juga mengkaji pengaruh penerapan Physical distancing dan Strategi Pemasaran terhadap Keberlanjutan Usaha Pedagang pada saat Pandemi Covid-19 di Lokasi Binaan Munjul Jakarta Timur. Pendekatan kajian ini termasuk paradigma kajian kuantitatif dengan menggunakan metode pengambilan sampel menggunakan kuesioner sebagai instrumen utama untuk mengumpulkan data. Populasi dalam kajian ini adalah pedagang di Lokasi Binaan Munjul yang tetap berjualan pada saat pandemi covid-19 dan pengambilan sampel sebanyak 122 orang sebagai sampel kajian dan menggunakan Analisis data SEM PLS-3.

Suggested Citation

  • , Nurminingsih, 2021. "Penerapan Physical Distancing Dan Strategi Pemasaran Usaha Pedagang Pada Masa Pandemi Covid-19," Thesis Commons 8gjv2, Center for Open Science.
    • Handle: RePEc:osf:thesis:8gjv2
    DOI: 10.31219/osf.io/8gjv2
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