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Manajemen Strategik (Teori dan Analisis)

Author

Listed:
  • Sudarni, Adiek Astika Clara
  • , Faisol
  • , Suhadarliyah
  • irwansyah, rudy
  • , Ibadurrahman
  • Supriadi, Yudi Nur
  • , Anwar
  • Yusuf, Siti Yulianah M.
  • Sijabat, Ferdi Nazirun
  • , Sushardi

Abstract

Manajemen strategi dimaksudkan sebagai metode yang digunakan organisasi dalam proses pengambilan keputusan, menerapkan tindakan, dan mengevaluasi hal apa saja yang sudah dilakukan secara baik untuk mencapai tujuan jangka panjang perusahaan. Menjawab fenomena di atas, maka buku ini hadir untuk membantu para pembacanya yang ingin memahami konsep dasar manajemen strategik secara teoritis dan menganalisanya dengan perspektif yang mudah dipahami. Adapun isi pembahasan dalam buku ini terdiri dari 16 bab yang saling terhubung, yaitu: Pengantar Manajemen Strategik; Analisis Internal; Analisis Eksternal; Manajemen Perubahan; Strategi Produksi dan Operasi; Strategi Sumber Daya Manusia; Strategi Keuangan; Strategi Pemasaran; Strategi Teknologi dan Inovasi; Strategi Lingkungan dan Sustainability; Strategi Komunikasi dan Public Relations; Keandalan dan Standarisasi Produk (ISO); Analisis Risiko dan Pengambilan Keputusan; Total Quality Management (TQM); Benchmarking; Budaya Kaizen di Lingkungan Kerja.

Suggested Citation

  • Sudarni, Adiek Astika Clara & , Faisol & , Suhadarliyah & irwansyah, rudy & , Ibadurrahman & Supriadi, Yudi Nur & , Anwar & Yusuf, Siti Yulianah M. & Sijabat, Ferdi Nazirun & , Sushardi, 2023. "Manajemen Strategik (Teori dan Analisis)," Thesis Commons 4sxez, Center for Open Science.
    • Handle: RePEc:osf:thesis:4sxez
    DOI: 10.31219/osf.io/4sxez
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