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Konsumsi dan Perilaku Konsumen

Author

Listed:
  • Satria, Muhammad Hassel Yasa
  • Azwarini, Fallia Maylafaiza
  • Nabila, Aisha

Abstract

Konsumsi merupakan suatu bentuk perilaku ekonomi yang asasi dalam kehidupan manusia. Dalam ilmu ekonomi secara umum, konsumsi adalah perilaku seseorang untuk menggunakan dan memanfaatkan barang dan jasa untuk memenuhi kebutuhan hidup. Dalam teori ekonomi konvensional hal terpenting dalam konsumsi adalah bagaimana konsumen mengalokasikan pendapatan untuk membelanjakan atas produk atau jasa dan menjelaskan keputusan alokasi tersebut dalam menentukan permintaan yang diinginkan. Konsumen akan menggunakan parameter kepuasan melalui konsep kepuasan (utility) yang tergambar dalam kurva indifferent (tingkat kepuasan yang sama). Setiap individu berusaha memenuhi kebutuhan hidupnya melalui aktifitas konsumsi pada tingkat kepuasan yang maksimal menggunakan tingkat pendapatannya (income) sebagai keterbatasan penghasilan (budget constraint). Perkembangan zaman menuntut perindustrian untuk memenuhi keinginan dan kebutuhan konsumen yang terus meningkat. Pemenuhan akan kebutuhan dan keinginan konsumen membuat pemasar memahami terlebih dahulu perilaku konsumen sekitar.

Suggested Citation

  • Satria, Muhammad Hassel Yasa & Azwarini, Fallia Maylafaiza & Nabila, Aisha, 2022. "Konsumsi dan Perilaku Konsumen," Thesis Commons 2p4t6, Center for Open Science.
    • Handle: RePEc:osf:thesis:2p4t6
    DOI: 10.31219/osf.io/2p4t6
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