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Potential impact of minimum unit pricing on advertised alcoholic beverage prices

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  • Noel, Jonathan K.

Abstract

The current study sought to determine the potential effect of a minimum unit price policy on advertised prices for alcoholic beverages at an off-premise outlet. A free, weekly circular was monitored for advertised alcohol prices from July 2017 to June 2018. For each advertised price, the number of standard drinks per purchase, the price per standard drink, and the frequency of prices that would increase under a MUP policy similar to Scotland’s was determined. There was an inverse correlation between the number of standard drinks per purchase and the advertised price per standard drink for beer/malt beverages (r = -0.76, p < 0.001) and wine (r = -0.42, p < 0.001), which would be eliminated under MUP. Under MUP, 59.8% of advertised prices for beer/malt beverages would increase. Implementation of MUP may significantly impact beer and malt beverage prices in the off-premise location monitored in the study.

Suggested Citation

  • Noel, Jonathan K., 2019. "Potential impact of minimum unit pricing on advertised alcoholic beverage prices," SocArXiv cbgja, Center for Open Science.
    • Handle: RePEc:osf:socarx:cbgja
    DOI: 10.31219/osf.io/cbgja
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