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Analisis Model Bisnis Pasar Digital Shopee

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  • Herman, Nicholas

Abstract

Shopee merupakan sebuah platform belanja online yang bisa membuat kita membeli berbagai macam kebutuhan yang kita perlukan serta dengan berbagai macam fitur yang bisa digunakan seperti berbagai macam pembayaran, voucher dan lainnya. Shopee pertama diluncurkan pada tahun 2015 di Singapura dan telah tersedia di beberapa negara seperti Malaysia, Thailand, Taiwan, Indonesia, Vietnam, dan Filipina. Pada awalnya Shopee didirikan dengan konsep bisnis C2C dan akhirnya beralih ke model hybrid yaitu menggunakan konsep C2C dan B2C. Pada zaman sekarang ini banyak sekali orang yang menggunakan hal serba online mulai dari berbelanja, berinteraksi, dan hal lainnya tanpa perlu repot untuk keluar rumah.

Suggested Citation

  • Herman, Nicholas, 2022. "Analisis Model Bisnis Pasar Digital Shopee," OSF Preprints ywjpq, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ywjpq
    DOI: 10.31219/osf.io/ywjpq
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    Cited by:

    1. Wenzano, Putri Patricia, 2022. "Visualisasi Model Bisnis Spotify," OSF Preprints 2w6uj, Center for Open Science.
    2. candra, Michael eldorado & Purnomo, Agung, 2022. "Analisis model bisnis visicom di era pandemi," OSF Preprints d5428, Center for Open Science.

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