IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/xgv2k.html
   My bibliography  Save this paper

Decision to choose fast food restaurants of the young people in HCMC, Vietnam

Author

Listed:
  • Giao, Ha Nam Khanh

Abstract

This study has four specific objectives: (1) Identifying the factors that affect the decision to choose fast food restaurants of the young people in Ho Chi Minh City, Vietnam (HCMC), (2) Measuring the impact level of factors affecting the decision to choose fast food restaurants of the young people in HCMC, (3) Proposing some managerial recommendations for those who are interested in the fast food business and (4) Analyzing the difference of the decision to choose fast food restaurants of the young people in Ho Chi Minh City, by surveying 225 young consumers living in HCMC. The SPSS 20 tool was used to analyze the reliability of the scale through the Cronbach's Alpha coefficient, EFA explanatory factor analysis, multiple linear regression analysis. The result of the model test shows four factors that positively affect the decision of choosing fast food restaurants of the young people in HCMC in the order of decreasing level: (1) Price, (2) Products, (3) Store location, and (4) Space. In addition, the results show that there is no difference in the decision to choose fast food restaurants of the young people in HCMC by gender but there are differences by occupation and income. From that, several managerial recommendations have been proposed for managers of fast-food stores to develop appropriate marketing strategies that impact on young people, enhancing their ability to attract shoppers.

Suggested Citation

  • Giao, Ha Nam Khanh, 2019. "Decision to choose fast food restaurants of the young people in HCMC, Vietnam," OSF Preprints xgv2k, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:xgv2k
    DOI: 10.31219/osf.io/xgv2k
    as

    Download full text from publisher

    File URL: https://osf.io/download/5e3bccf1032a4d00b7e6f1b4/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/xgv2k?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:xgv2k. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.