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Tugas teori komunikasi_review jurnal_Devitha Nur hakim 180970006

Author

Listed:
  • Nurhakim, Devitha
  • , Radita

Abstract

Di zaman globalisasi ini, gaya hidup masyarakat Indonesia selalu berubah-ubah. Berbagai tren berbelanja diadaptasi oleh masyarakat Indonesia, mulai dari midnight shopping sampai yang sedang tren sekarang adalah berbelanja melalui internet (ecommerce) atau yang biasa disebut online shop. Dengan semakin maraknya penggunaan internet, perdagangan secara elektronik (ecommerce) dilakukan oleh bisnis-bisnis dengan berbagai ukuran. E-commerce didefenisiskan sebagai cara untuk menjual dan membeli barang-barang dan jasa lewat jaringan internet atau media social. Pada saat ini media sosial merupakan salah satu alat promosi bisnis yang efektif karena dapat diakses oleh siapa saja. Media sosial menjadi bagian yang sangat diperlukan oleh pemasar atau pelaku bisnis dan salah satu cara terbaik untuk menjangkau pelanggan secara luas. Bisnis tidak dapat dipisahkan dari aktivitas pemasaran. Sebab, pemasaran merupakan aktivitas perencanaan, pelaksanaan, dan pengawasan atas program yang dirancang untuk menghasilkan transaksi pada target pasar, guna memenuhi kebutuhan perseorangan atau kelompok berdasarkan asas saling menguntungkan melalui pemanfaatan produk, harga, promosi, dan distribusi.

Suggested Citation

  • Nurhakim, Devitha & , Radita, 2020. "Tugas teori komunikasi_review jurnal_Devitha Nur hakim 180970006," OSF Preprints pfw4r, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:pfw4r
    DOI: 10.31219/osf.io/pfw4r
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