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Disruptive Corporate Culture: Studi Kasus PT. GoJek Indonesia

Author

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  • Rizky, Hafizh
  • Purbowati, Siwi Tyas
  • wardani, dita
  • Aadilah, Muhammad Nabiil Dzakwan

Abstract

PT. Gojek Indonesia merupakan karya anak bangsa yang berdiri pada tahun 2010 di Jakarta. Perusahaan ini kali pertama lahir dengan niat baik untuk memberikan solusi memudahkan kehidupan sehari-hari di tengah kemacetan perkotaan. Kala itu seorang pemuda kreatif Nadiem Makarim mempunyai pemikiran untuk membuat bisnis transportasi ojek yang dikarenakan ia sering menggunakan jasa ojek. Karena kebiasaannya tersebut, Nadiem Makarim menemukan ide untuk dapat menciptakan sarana agar jasa transportasi ojek lebih efektif dan efisien. Perusahaan ini bekerja dengan menghubungkan ojek dengan penumpang ojek, dimana sebelumnya tukang ojek lebih banyak menghabiskan waktu di pangkalan menunggu penumpang.

Suggested Citation

  • Rizky, Hafizh & Purbowati, Siwi Tyas & wardani, dita & Aadilah, Muhammad Nabiil Dzakwan, 2023. "Disruptive Corporate Culture: Studi Kasus PT. GoJek Indonesia," OSF Preprints kh72s, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:kh72s
    DOI: 10.31219/osf.io/kh72s
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