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Factors affecting buying decision of Amalie lubricants in Vietnam

Author

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  • Giao, Ha Nam Khanh
  • Hoang, Canh Chi
  • Vinh, Pham Quang

Abstract

This research aims to identify the important factors affecting the buying decision of Amalie lubricant of customers in Vietnam, by interviewing 200 customers. Cronbach’s alpha, exploratory factor analysis and linear regression model were used. The result shows that there are 5 factors affecting the buying decision of Amalie lubricant of customers in Vietnam: (1) Quality, (2) Suitable price, (3) The store where to buy, (4) Delivery, (5) Human rersource. This result expectedly helps the distributors of Amlie lubricant having the suitable selling solutions.

Suggested Citation

  • Giao, Ha Nam Khanh & Hoang, Canh Chi & Vinh, Pham Quang, 2018. "Factors affecting buying decision of Amalie lubricants in Vietnam," OSF Preprints kgc56, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:kgc56
    DOI: 10.31219/osf.io/kgc56
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