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Pengaruh Kualitas Produk, Brand Image Terhadap Loyalitas Pelanggan Dengan Kepuasan Produk Indomie Sebagai Variabel Intervening

Author

Listed:
  • DEWI, FUJA SARI
  • , Nurmala
  • YANI, RINA INDRI
  • Alfiani, Jihan Melinda
  • Salsabillah, Lu'ay Salman
  • alghifari, Muhammad Mahardika
  • Aulia, Zahwa

Abstract

This study is to determine the effect of Product Quality on loyalty with indomie product satisfaction as an intervening variable. The population of this study is consumers or students who consume Indomie instant noodles. The number of samples taken in this study was 33 samples. The methodology used is a library problem solving methodology so that it is included in the Quantitative approach. The sampling technique uses purposive. The analysis used uses SPSS software. The results showed that product quality does not affect consumer satisfaction, brand image does not affect consumer satisfaction, product quality does not affect loyalty, band image does not affect loyalty and consumer satisfaction does not affect customer loyalty.

Suggested Citation

  • DEWI, FUJA SARI & , Nurmala & YANI, RINA INDRI & Alfiani, Jihan Melinda & Salsabillah, Lu'ay Salman & alghifari, Muhammad Mahardika & Aulia, Zahwa, 2023. "Pengaruh Kualitas Produk, Brand Image Terhadap Loyalitas Pelanggan Dengan Kepuasan Produk Indomie Sebagai Variabel Intervening," OSF Preprints fhcqv, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:fhcqv
    DOI: 10.31219/osf.io/fhcqv
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