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Serendipity as a Strategic Advantage?

Author

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  • Napier, Nancy K.
  • Vuong, Quan-Hoang

Abstract

Who, over the age of 20, hasn’t experienced a serendipitous event: unexpected information that yields some unintended but potential value later on? Sitting next to a stranger on a plane who becomes a business partner? Stumbling onto an article in a journal or newspaper that helps tackle a nagging problem? Creating a new drug by accident?

Suggested Citation

  • Napier, Nancy K. & Vuong, Quan-Hoang, 2013. "Serendipity as a Strategic Advantage?," OSF Preprints es3rv, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:es3rv
    DOI: 10.31219/osf.io/es3rv
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