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Strategi pemasaran dalam studi Kewirausahaan

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  • , Muhajrajasfar@gmail.com Muhajra Jasfar

Abstract

Strategi pemasaran dirancang untuk menentukan arah, tujuan pemasaran dalam bisnis yang berkaitan dengan keputusan segmentasi pasar, identifikasi pasar sasaran, penempatan posisi dan unsur–unsur bauran pemasaran. Strategi Pemasaran adalah rencana yang menyeluruh terpadu dibidang pemasaran dan target pemasaran dalam mencapai tujuan perusahaan melalui bauran pemasaran yang meliputi strategi produk (product), harga (price), Tempat (Place), dan Promosi (promotion).

Suggested Citation

  • , Muhajrajasfar@gmail.com Muhajra Jasfar, 2021. "Strategi pemasaran dalam studi Kewirausahaan," OSF Preprints dxy59, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:dxy59
    DOI: 10.31219/osf.io/dxy59
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