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Review Jurnal, Citasi

Author

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  • Putri, Cindy Ananda

Abstract

Di zaman yang serba internet seperti sekarang ini membuat banyak perusahaan bergerak dan beralih ke aktivitas online. Hampir segala aktifitas yang dilakukan oleh masyarakat menggunakan akses internet, seperti berbelanja, berpergian dan sebagainya. Banyak masyarakat yang memilih menggunakan aspek digital karena dapat memperpendek jarak, ruang dan waktu serta membuat biaya lebih ekonomis. Dengan hal ini muncul banyak perusahaan baru seperti startup yang dapat mendorong perusahaan melakukan berbagai upaya untuk tetap berkelanjutan di pasar mereka. Kelincahan bisnis startup ini mampu mengikis pangsa pasar dan menghasilkan pasar baru yang belum dipikirkan oleh pemain industri lain. Hal inilah yang mendorong banyak perusahaan di Indonesia untuk mentransformasikan bisnisnya menjadi organisasi berbasis digital. Namun sebelum mentransformasikannya, perusahaan memerlukan rencana bisnis digital yang unggul supaya dapat mengubah data menjadi informasi dan menggunakanya untuk mengambil keputusan yang lebih tepat.

Suggested Citation

  • Putri, Cindy Ananda, 2020. "Review Jurnal, Citasi," OSF Preprints cym5z, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:cym5z
    DOI: 10.31219/osf.io/cym5z
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