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Pengaruh Komitmen Afeksi, Komitmen Kontinum, Dan Komitmen Normatif Terhadap Loyalitas Pelanggan Salon Kecantikan Martha Tilaar Di Kota Banda Aceh

Author

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  • Aini, Zahriatul

    (Politeknik Kutaraja)

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Komitmen Afeksi, Komitmen Kontinum dan Komitmen Normatif terhadap Loyalitas Pelanggan salon kecantikan Martha Tilaar di kota Banda Aceh. Model analisis dalam penelitian ini adalah regresi linier berganda dengan tingkat signifikansi 5%. Penelitian ini menemukan bahwa secara simultan terdapat pengaruh signifikan antara Komitmen Afeksi, Komitmen Kontinum, Komitmen Normatif terhadap Loyalitas Pelanggan Salon Kecantikan Martha Tilaar. (Sig F = 0,000 < α = 0,05). Dan secara parsial Komitmen Kontinum dan Komitmen Normatif berpengaruh signifikan (α < =0,05) terhadap Loyalitas Pelanggan salon Martha Tilaar dengan signifikansi sebesar sig t= 0,007 dan sig t= 0,003, sedangkan Komitmen Afeksi tidak signifikan terhadap Loyalitas Pelanggan salon kecantikan Martha Tilaar dengan signifikansi sebesar sig t= 1,914

Suggested Citation

  • Aini, Zahriatul, 2018. "Pengaruh Komitmen Afeksi, Komitmen Kontinum, Dan Komitmen Normatif Terhadap Loyalitas Pelanggan Salon Kecantikan Martha Tilaar Di Kota Banda Aceh," OSF Preprints ap43q, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ap43q
    DOI: 10.31219/osf.io/ap43q
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    Cited by:

    1. Siregar, Nurintan Asyiah & Ritonga, Zuriani & Elvina, Elvina, 2019. "The Analysis of Human Capital and Social Capital on Company Performance," OSF Preprints z69vd, Center for Open Science.

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