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A review on the most common pricing strategies

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  • Abid, Hofa

    (Bt research scoiety)

Abstract

Any product's price is incredibly complicated and intense since it is the result of a lot of calculations, research effort, risk-taking abilities, and knowledge of the market and the customers. Before pricing a product, the company's management evaluates everything, including the product's segment, a consumer's capacity to pay for the goods, market circumstances, competitor activity, production and raw material costs, or the cost of manufacturing, and, of course, the margins or profit margins. This research review the common pricing strategies of firms and showed that each pricing strategy has its own set of justifications and market reach.

Suggested Citation

  • Abid, Hofa, 2022. "A review on the most common pricing strategies," OSF Preprints a274h, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:a274h
    DOI: 10.31219/osf.io/a274h
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