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Pengimplementasian Inovasi Dan Kreativitas Manajemen Pemasaran Perbankan Syariah

Author

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  • Agnusia, Nur Adillah
  • dewi, Asmila

Abstract

Strategi pemasaran bank syariah menjadi menarik untuk disimak karena penerapan kesyariatan Islam dalam produk yang ditonjolkan kepada para nasabah. Oleh karena itu, semua bank syariah sudah tentu menjaring nasabah yang beragama Islam. Mereka akan menjadi sasaran untuk menggunakan berbagai produk perbankan dengan prinsip syariah. Pihak bank syariah tentu saja harus menjamin kemurnian dan ketaatan dalam menjalankan prinsip syariah di bidang perbankan. Dengan begitu, para nasabah terutama yang benar-benar ingin menabung dan menyimpan dananya yang terbebas dari bunga bank yang diharamkan, dapat terwujudkan semua itu. Sementara itu, bank syariah juga tidak menutup bagi para nasabah dari agama dan kepercayaan lain. Silakan untuk bergabung dan memanfaatkan berbagai produk perbankan dengan prinsip syariah. Nasabah non Islam pasti juga sudah mengetahui secara umum tentang prinsip syariah yang diterapkan. Dengan begitu, mereka akan mengetahui untung ruginya jika menyimpan dananya di bank syariah.

Suggested Citation

  • Agnusia, Nur Adillah & dewi, Asmila, 2022. "Pengimplementasian Inovasi Dan Kreativitas Manajemen Pemasaran Perbankan Syariah," OSF Preprints 8ganp, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:8ganp
    DOI: 10.31219/osf.io/8ganp
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