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Pengaruh Bonus Pack Dan Store Atmosphere Terhadap Keputusan Impulse Buying

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  • 2017, Seminar Nasional Multidisiplin Ilmu
  • , Nasib
  • , Martin

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh bonus pack dan store atmosphere terhadap keputusan impulse buying. Populasi dalam penelitian ini pelanggan pada PT. Toyota Auto 2000 Cabang Sisingamangraja Medan yang berjumlah 5.175 orang. Sedangkan teknik penentuan sampel sacara non propability sampling dengan cara accidental sampling sebanyak 98 orang. Metode pengumpulan data menggunakan angket atau kuesioner sedangkan teknik analisa data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel bonus pack dan store atmosphere baik secara parsial dan simultan simultan berpengaruh positif dan signifikan terhadap keputusan impulse buying PT. Toyota Auto 2000 Cabang Sisingamangraja Medan

Suggested Citation

  • 2017, Seminar Nasional Multidisiplin Ilmu & , Nasib & , Martin, 2017. "Pengaruh Bonus Pack Dan Store Atmosphere Terhadap Keputusan Impulse Buying," INA-Rxiv xpfz4, Center for Open Science.
    • Handle: RePEc:osf:inarxi:xpfz4
    DOI: 10.31219/osf.io/xpfz4
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