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Upaya Strategi Pemasaran Dalam Menciptakan Kepuasan Pelanggan

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  • Pariwisata, Repositori Online ROP
  • Aisya, Ananda Isabella Dwi
  • Putri, Sofien Grastina

Abstract

Marketing Strategy is one of the important keys to success in dealing with business environment changes. Marketing strategy as a fondamental tool that is planned to achieve corporate goals by developing sustainable competitive advantage through entering markets and marketing programs used to serve the target market so as to create customer satisfaction. This study aims to determine what strategies are done by House Of Raminten Restaurant Yogyakarta to maintain customer satisfaction. The research method used is qualitative descriptive method by collecting data through interview. Interviews were conducted with the staff of House Of Raminten Restaurant Yogyakarta. The result of the research shows that the House Of Raminten Yogyakarta restaurant has a positive strategy that can improve guest's satisfaction. Guest satisfaction affects the image of the restaurant

Suggested Citation

  • Pariwisata, Repositori Online ROP & Aisya, Ananda Isabella Dwi & Putri, Sofien Grastina, 2018. "Upaya Strategi Pemasaran Dalam Menciptakan Kepuasan Pelanggan," INA-Rxiv ws9pr, Center for Open Science.
    • Handle: RePEc:osf:inarxi:ws9pr
    DOI: 10.31219/osf.io/ws9pr
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