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Influence of Store Characteristics and Products of Consumers in Indonesia to Impulsive Buying Behaviour

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  • Perdana, Aditya Halim

Abstract

Impulsive buying tendencies can be found in shopping centers such as malls. The number of malls also cause consumer lifestyles to change. Impulsive behavior in one shopping is influenced by product characteristics and store characteristics. The purpose of this study is to determine whether the characteristics of stores and products affect the consumer's impulse purchases at malls in Indonesia. This study examines as many as 435 respondents with descriptive quantitative approach. Online questionnaire dissemination and data analysis using multiple linear regression. Results of this study are the characteristics of the store and product characteristics significantly affect the purchase of impulsive. The relationship of R square variables is 0,343.

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  • Perdana, Aditya Halim, 2018. "Influence of Store Characteristics and Products of Consumers in Indonesia to Impulsive Buying Behaviour," INA-Rxiv u8ckn, Center for Open Science.
    • Handle: RePEc:osf:inarxi:u8ckn
    DOI: 10.31219/osf.io/u8ckn
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