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Menciptakan Nilai Untuk Nasabah Dengan Strategi Customer Relationship Marketing

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  • Andespa, Roni

    (Universitas Islam Negeri Imam Bonjol Padang)

Abstract

This study is located in the city of Pekanbaru, in order to see the effect of customer relationship marketing variables on the variable banking customer value. With a sample of clients is 300. The results showed significant values among the variables of customer relationship marketing on customer value variables simultaneously is sig. 0,000 (<0,05). This shows a significant difference between the independent variables on the dependent variables simultaneously study. Significant value to the customer relationship marketing variable variable value shows the value of a partial client <0.05, where it showed a significant difference between the independent variable on the dependent variable partial research. Customer relationship marketing variables could explain the variable customer value by 54.4%, while the remaining 45.6% are influenced by variables or factors that exist outside of research. Where the value of R = 0.738 means a strong contribution value of the variable customer relationship marketing to customer value that is equal to 73.8%.

Suggested Citation

  • Andespa, Roni, 2017. "Menciptakan Nilai Untuk Nasabah Dengan Strategi Customer Relationship Marketing," INA-Rxiv takdu, Center for Open Science.
    • Handle: RePEc:osf:inarxi:takdu
    DOI: 10.31219/osf.io/takdu
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