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A Glancing Meteor of FinTech “Start-up” Business Model (Perspective Views of Italian, Turkish, and Indonesian Users)

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  • Usman, Berto

    (University of Bengkulu)

Abstract

The purpose of this study is to elaborate the usage of decomposed theory of planned behavior, in terms of users’ perspective of utilizing financial technology (FinTech) application in startup firms. Hereby, there are 375 respondents participated in the online survey. The survey was conducted through several social media platforms namely; WhatApps, Messenger, Linkedln, e-mail and Line group. The targeted respondents are from Italy, Turkey, and Indonesia. In this study, the constructs are generated from the decomposed theory of planned behavior as developed by Shih & Fang, (2004). Every indicator used in this research must be following several instrumental tests such as validity and reliability test. In order to get more knowledge and description about the different perceptions of users in three cross-country tests, the correlation analysis and descriptive statistics analysis with countries’ mean score are employed. According to the results, it is noted that Italian mean score (3.61) in regard to behavior intention (BI) of using financial technology application as the product of FinTech startup firms is relatively higher than the mean scores of Turkish (3.27) and Indonesian users (3.27).

Suggested Citation

  • Usman, Berto, 2018. "A Glancing Meteor of FinTech “Start-up” Business Model (Perspective Views of Italian, Turkish, and Indonesian Users)," INA-Rxiv nmbq9, Center for Open Science.
    • Handle: RePEc:osf:inarxi:nmbq9
    DOI: 10.31219/osf.io/nmbq9
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