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Analisis Faktor-Faktor Promosi Dalam Usaha Untuk Meningkatkan Volume Penjualan

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  • Lestari, Veronika Nugraheni Sri

Abstract

Setiap perusahaan mempunyai tujuan yang telah ditetapkan sebelumnya, baik yang bersifat jangka pendek maupun yang bersifat ;angka panjang. Pada dasarnya perusahaan menginginkan peningkatan volume penjualan, sehingga dapat memperoleh keuntungan atau laba yang diharapkan. Promosi perusahaan dalam usaha mengenalkan produknya kepada konsumen mempunyai peranan yang penting sebagai upaya untuk meningkatkan volume penjualan. Hal ini ditandai suatu pertimbangan bahwa suatu produk meskipun mempunyai arti yang penting bagi konsumen dan kualitas dapat diandalkan bila dibandingkan dengan produk perusahaan lain, tetapi jika tidak dikenalkan kepada konsumen melalui kegiatan promosi, maka produk tersebut tidak dikenal oleh konsumen, sehingga masyarakat tidak mengkonsumsinya. Keywords : promosi, volume, penjualan, konsumen, produk

Suggested Citation

  • Lestari, Veronika Nugraheni Sri, 2017. "Analisis Faktor-Faktor Promosi Dalam Usaha Untuk Meningkatkan Volume Penjualan," INA-Rxiv dtwb3, Center for Open Science.
    • Handle: RePEc:osf:inarxi:dtwb3
    DOI: 10.31219/osf.io/dtwb3
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