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How Does Bancassurance Work in Financial Practice Within the Financial Group Société Générale Group in Selected Countries?

Author

Listed:
  • Lenka Přečková

    (Department of Finance and Accounting, School of Business Administration, Silesian University)

Abstract

This paper shall evaluate the level of internal integration among bancassurance products and financial institutions belonging to the financial group Société Générale Group in selected countries of Europe. There shall be selected eight countries which are located in Central and Eastern Europe: the Czech Republic, Slovak Republic, Poland, Romania, Bulgaria, Croatia, Slovenia and Serbia. The research was conducted as of December 2017. This paper aims at determining whether similarities in how the financial group Société Générale Group is organized determine similarities in how bancassurance in the selected countries functions. In order to reach this aim, a critical analysis of bancassurance-related literature shall be performed and a hypothetical basis for the practical evaluation shall be formulated. Characteristics for evaluation of the level of integration inside the financial group, and also within the bancassurance product, shall also be set. In order to evaluate how bancassurance functions in practice, a qualitative research based on data available on web sites and also financial and annual reports shall be used. The qualitative research shall contain a detailed analysis, sorting and a comparison of the set characteristics. Finally, it will be determined which attributes are identical and which are different in the integration of financial groups and bancassurance products.

Suggested Citation

  • Lenka Přečková, 2019. "How Does Bancassurance Work in Financial Practice Within the Financial Group Société Générale Group in Selected Countries?," Working Papers 0064, Silesian University, School of Business Administration.
    • Handle: RePEc:opa:wpaper:0064
    as

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    References listed on IDEAS

    as
    1. Emilia CLIPICI & Catalina BOLOVAN, 2012. "Bancassurance – Main Insurance Distribution And Sale Channel In Europe," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 11(Special), pages 54-62.
    2. Franco Fiordelisi & Ornella Ricci (ed.), 2012. "Bancassurance in Europe," Palgrave Macmillan Studies in Banking and Financial Institutions, Palgrave Macmillan, number 978-0-230-35828-7, September.
    3. Ornella Ricci, 2012. "The Development of Bancassurance in Europe," Palgrave Macmillan Studies in Banking and Financial Institutions, in: Franco Fiordelisi & Ornella Ricci (ed.), Bancassurance in Europe, chapter 1, pages 5-25, Palgrave Macmillan.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    integrated bancassurance product; form of integration; strategic cooperation;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies

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