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Welcome to the (digital) jungle: Measuring online platform diffusion

Author

Listed:
  • Hélia Costa
  • Giuseppe Nicoletti
  • Mauro Pisu
  • Christina von Rueden

Abstract

Despite the rising importance and economy-wide effects of online platforms, the paucity of cross-country comparable data still hampers understanding of the structural and policy determinants of their diffusion. This study contributes to the understanding of multi-sided online platforms in three main ways. First, we build a harmonised international dataset of online platforms and their use across 43 OECD and G20 countries, covering the 2013-19 period and nine areas of activity. Second, we describe main trends in the use of platforms in the past years, and third, we investigate the structural and policy determinants of online platforms diffusion across countries and over time.

Suggested Citation

  • Hélia Costa & Giuseppe Nicoletti & Mauro Pisu & Christina von Rueden, 2021. "Welcome to the (digital) jungle: Measuring online platform diffusion," OECD Economics Department Working Papers 1683, OECD Publishing.
    • Handle: RePEc:oec:ecoaaa:1683-en
    DOI: 10.1787/b4e771d7-en
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    Cited by:

    1. Lotitto, Estefanía & Díaz de Astarloa, Bernardo, 2023. "The landscape of B2C e-commerce marketplaces in Latin America and the Caribbean," Desarrollo Productivo 48583, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).

    More about this item

    Keywords

    Data collection; digitalisation; online platforms;
    All these keywords.

    JEL classification:

    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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