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Solving the 'Marketing Mix' Problem Using Geometric Programming

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  • V. Balachandran
  • Dennis H. Gensch

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  • V. Balachandran & Dennis H. Gensch, 1973. "Solving the 'Marketing Mix' Problem Using Geometric Programming," Discussion Papers 61, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
  • Handle: RePEc:nwu:cmsems:61
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    File URL: http://www.kellogg.northwestern.edu/research/math/papers/61.pdf
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    References listed on IDEAS

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    1. K. S. Krishnan & Shiv K. Gupta, 1967. "Mathematical Model for a Duopolistic Market," Management Science, INFORMS, vol. 13(7), pages 568-583, March.
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