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¨C¢mo influyen los altos directivos en las pr cticas de RSC? An lisis del efecto mediador del papel percibido de la ‚tica y la responsabilidad social


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    Partiendo del enfoque Agencia-Stewardship, este trabajo trata de estudiar la importancia de los altos directivos para la implantaci¢n de la Responsabilidad Social Corporativa (RSC). En concreto, se propone que el perfil directivo se relaciona con las pr cticas de RSC, y que dicha relaci¢n est mediada por la relevancia concedida a la ‚tica y la responsabilidad social en la actividad empresarial. Tras un an lisis de mediaci¢n a partir de las encuestas realizadas a 149 directivos en Espa¤a, los resultados muestran que los directivos descritos como servidores, frente a los agentes, tienden a asignar m s importancia a la ‚tica y la responsabilidad social y a promover la implantaci¢n de pr cticas de RSC. Asimismo, los resultados apoyan la existencia del efecto mediador sugerido. Este trabajo avanza en la investigaci¢n existente acerca del papel de los altos directivos como determinantes de la RSC y abre nuevos caminos para abordar esta cuesti¢n de forma emp¡rica.

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    Paper provided by Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Doctorado Interuniversitarios (con mención de calidad de la ANECA) en "Economía de la Empresa", Universidades de Valladolid, Burgos, Salamanca y León (España). Hasta 2008, Programa de Doctorado Interuniversitario (con mención de calidad de la ANECA) “Nuevas Tendencias en Dirección de Empresas”, Universidades de Valladolid, Burgos y Salamanca (España). in its series Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". with number 2010-08.

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    Length: 25 pages
    Date of creation: Apr 2010
    Date of revision:
    Handle: RePEc:ntd:wpaper:2010-08

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    Keywords: Enfoque Agencia-Stewardship; Escala Perceived Role of Ethics and Social Responsibility (PRESOR); Perfil Directivo; Responsabilidad Social Corporativa.;

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