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La forma plural de la franquicia española: Estructura y evolución

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Abstract

Este trabajo analiza la organización de las cadenas de franquicia españolas utilizando un panel de empresas para el periodo 1996-2002. Nuestros resultados muestran que la propensión a franquiciar es mayor cuanto más importantes son los costes de control y de falta de esfuerzo del responsable y más habitual es la clientela. Sin embargo, no hemos podido contrastar la importancia del esfuerzo del franquiciador. Por otra parte, también hemos contrastado que, a largo plazo, el porcentaje de uso de la franquicia crece inicialmente a medida que aumenta la experiencia de la cadena, para posteriormente estabilizarse en torno al 70%, porcentaje inferior a EEUU o Francia. Esto parece indicar el elevado potencial de desarrollo de la franquicia en España.

Suggested Citation

  • Solís Rodríguez, Vanesa & González Díaz, Manuel, 2007. "La forma plural de la franquicia española: Estructura y evolución," Working Papers "New Trends on Business Administration". Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". 2007-11, Interuniversity Research Master and Doctorate Program (with a quality mention of ANECA) on "Business Economics", Universities of Valladolid, Burgos, Salamanca and León (Spain). Until 2008, Interuniversity Doctorate Program (with a quality mention of ANECA) “New trends in Business Administration”, Universities of Valladolid, Burgos, and Salamanca (Spain). Master en Investigación y Programa de Docto.
    • Handle: RePEc:ntd:wpaper:2007-11
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