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Determinantes de los mecanismos de compensación en la relación de franquicia

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Author Info
Brenes, Irene (Departamento de Administración y Economía de la Empresa, Facultad de Economía y Empresa, Universidad de Salamanca)
Vázquez, Luis () (Departamento de Administración y Economía de la Empresa, Facultad de Economía y Empresa, Universidad de Salamanca)
Abstract

Este trabajo proporciona evidencia empírica sobre los determinantes de los pagos variables que realizan los franquiciados a sus franquiciadores. Los resultados son consistentes con las teorías que consideran que estos pagos responden al objetivo de crear incentivos para aliviar los potenciales problemas de riesgo moral bilateral que afectan a ambas partes de la relación. This article provides evidence on the determinants of the ongoing variable payments transferred by the franchisees to the franchisors. The results support for double-sided moral hazard explanations for franchise contracts.

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Publisher Info
Paper provided by Interuniversitary Doctorate Program "New Trends on Business Administration", Universities of Valladolid, Burgos and Salamanca (Spain). Programa de Doctorado Interuniversitario "Nuevas Tendencias en Dirección de Empresas", Universidades de Valladolid, Burgos y Salamanca (España). in its series Documentos de Trabajo "Nuevas Tendencias en Dirección de Empresas". Working Papers "New Trends on Business Administration". with number 2005-07.

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Length: 16 pages
Date of creation: Dec 2005
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Handle: RePEc:ntd:wpaper:2005-07

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Related research
Keywords: franquicia canon de entrada comisiones periódicas teoría de la agencia. franchising initial franchise fee royalty rates agency theory.

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