IDEAS home Printed from https://ideas.repec.org/p/nsu/apasro/78.html
   My bibliography  Save this paper

Elements of strategy, communication and electoral marketing in the 2009 presidential campaign

Author

Listed:
  • Seceleanu, Andra

Abstract

The purpose of this investigational debate is analyzing the different way of acting of the political actors nationally and locally within the electoral campaign for the presidential elections from 2009, in Constanta. The results shows that in Constanta there was a fracture between local and national elements of the political campaign, lacking common elements and was predominantly a negative one and mostly consisted of street messages and posters The candidateship of a weak leader imposed to a strong party organization the attempt to find some substitution stratagems, using other image vectors, adopting a "closed" type strategy.

Suggested Citation

  • Seceleanu, Andra, 2010. "Elements of strategy, communication and electoral marketing in the 2009 presidential campaign," Apas Papers 78, Academic Public Administration Studies Archive - APAS.
    • Handle: RePEc:nsu:apasro:78
    as

    Download full text from publisher

    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/106
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nsu:apasro:78. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ani Matei (email available below). General contact details of provider: https://edirc.repec.org/data/fasnsro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.