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Corporate Social Responsibility: The State of the Question and Marketing Implications

Author

Listed:
  • Berne, Carmen
  • Pedraja, Marta
  • Ramo, Pilar

Abstract

This work examines the question of Corporate Social Responsibility (CSR), and its implications for marketing research. Since a description of its social origins, we review the literature and the lines of research into CSR, especially in the marketing area. As a conclusion, we suggest diverse future research like the relationship of the marketing department to the philosophy and practice of CSR, the responsibilities of decision-making on variables of marketing with CSR, measurements, results and implications of changes in the productivity of marketing derived from CSR practices and, perceptions of the actions of CSR by different stakeholders.

Suggested Citation

  • Berne, Carmen & Pedraja, Marta & Ramo, Pilar, 2010. "Corporate Social Responsibility: The State of the Question and Marketing Implications," Apas Papers 171, Academic Public Administration Studies Archive - APAS.
  • Handle: RePEc:nsu:apasro:171
    as

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    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/194
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