The Use of Social Marketing Messages in an Anti-Tabacco Context: An Investigation of Irish Female Adolescents
AbstractEstimates from the Irish National Cancer Registry show that lung cancer is increasing by 3% a year in women. From being a predominantly male disease for the past fifty years, lung cancer will be predominantly a female disease by 2020. The United States' FDA classifies smoking as a "pediatric disease". Nearly nine out of ten smokers begin smoking in their teenage years. Smoking initiation at an early age has a greater cancer risk, independent of smoking intensity and years of smoking. Cigarette smoking by adolescents is a major public health concern, since it exacerbates respiratory conditions, diminishes the growth of lung volume when the exposure occurs before the age of maximum lung growth and is an independent risk factor for lung cancer. This paper analyses the role of social marketing in preventing young females taking up smoking.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Academic Public Administration Studies Archive - APAS in its series Apas Papers with number 154.
Date of creation: 05 Jul 2010
Date of revision:
Social Marketing; Smoking; Young Female Adolescent; Fear Appeals;
You can help add them by filling out this form.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ani Matei).
If references are entirely missing, you can add them using this form.