IDEAS home Printed from https://ideas.repec.org/p/nsu/apasro/111.html
   My bibliography  Save this paper

Just One Pint Saves Life: The Role of Social Marketing in Blood Donati on

Author

Listed:
  • Healy, John
  • Murphy, Maurice

Abstract

In Ireland, blood donation and supply is dependent on the enthusiasm of individuals to voluntarily donate blood without payment. Only 3.6% of the eligible population in the Republic of Ireland donate blood. The need for blood is steadily increasing and it takes more and more effort to persuade people to become blood donors. An appeal to altruism alone is not sufficient, and blood donor recruitment strategies should incorporate detailed information on how active blood donors perceive blood donation, as apprehension over health risks associated with donating blood may thus be decreased. The way forward to achieve growth in blood donor numbers lies with a market-type approach with targeted marketing campaigns to profiled young people. The focus of this paper will be on how social marketing can be effective in increasing blood supply.

Suggested Citation

  • Healy, John & Murphy, Maurice, 2010. "Just One Pint Saves Life: The Role of Social Marketing in Blood Donati on," Apas Papers 111, Academic Public Administration Studies Archive - APAS.
    • Handle: RePEc:nsu:apasro:111
    as

    Download full text from publisher

    File URL: http://www.apas.admpubl.snspa.ro/handle/2010/140
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nsu:apasro:111. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ani Matei (email available below). General contact details of provider: https://edirc.repec.org/data/fasnsro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.