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Empresarios PyMEs a través de sus narraciones: estilos propios y especificidades

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  • Gentile, Natacha
  • Baltar, Fabiola
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    Abstract

    El propósito de este trabajo es identificar y caracterizar perfiles de empresarios PyMEs utilizando el enfoque de las narraciones y obteniendo información a través de entrevistas en profundidad. Lo que se busca con esto es comprender las especificidades del proceso de toma de decisiones de este tipo de empresarios, de manera de entender qué factores influyen en su estilo de decisión y cómo inciden estos modelos decisorios en el desempeño de la organización y en el desarrollo de ventajas competitivas sostenibles en el largo plazo. Se espera que los resultados del trabajo resulten de utilidad para el diseño de políticas de fomento al desarrollo empresarial y para el sector de la Pequeña y Mediana Empresa, teniendo en cuenta rasgos personalísimos de quienes las conducen.

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    Bibliographic Info

    Paper provided by Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata in its series Nülan. Deposited Documents with number 1829.

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    Date of creation: 2013
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    Handle: RePEc:nmp:nuland:1829

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    Keywords: Empresarios; Pequeñas y Medianas Empresas; Toma de Decisiones;

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