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Marketing social para prevenir accidentes de tránsito: caso Mar del Plata 2011

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  • Bracco, Julián F.
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    Abstract

    En el presente trabajo se intenta abordar la problemática del tránsito vehicular desde el Marketing Social. Para ello se indaga acerca de los accidentes viales tanto a nivel mundial como regional y local. También se busca en la bibliografía actual para elaborar un concepto amplio del marketing que nos permita trabajar temas sociales en donde no se considere un interés particular sino que, por el contrario, se busque el bien general de la comunidad. De esta manera delineamos el concepto de Marketing Social como una herramienta actual para gestar cambios sociales planificados, pacíficos y consensuados junto a la ciudadanía.

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    File URL: http://nulan.mdp.edu.ar/1565/
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    Bibliographic Info

    Paper provided by Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata in its series Nülan. Deposited Documents with number 1565.

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    Date of creation: Nov 2011
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    Handle: RePEc:nmp:nuland:1565

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    Postal: Funes 3250 - (7600) Mar del Plata
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    Web page: http://eco.mdp.edu.ar
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    Related research

    Keywords: Marketing Social; Accidentes de Tránsito; Prevención de Accidentes; Seguridad Vial;

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