Advanced Search
MyIDEAS: Login to save this paper or follow this series

Marketing social para prevenir accidentes de tránsito: caso Mar del Plata 2011


Author Info

  • Bracco, Julián F.
Registered author(s):


    En el presente trabajo se intenta abordar la problemática del tránsito vehicular desde el Marketing Social. Para ello se indaga acerca de los accidentes viales tanto a nivel mundial como regional y local. También se busca en la bibliografía actual para elaborar un concepto amplio del marketing que nos permita trabajar temas sociales en donde no se considere un interés particular sino que, por el contrario, se busque el bien general de la comunidad. De esta manera delineamos el concepto de Marketing Social como una herramienta actual para gestar cambios sociales planificados, pacíficos y consensuados junto a la ciudadanía.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    File Function: original version
    Download Restriction: no

    Bibliographic Info

    Paper provided by Centro de Documentación, Facultad de Ciencias Económicas y Sociales, Universidad Nacional de Mar del Plata in its series Nülan. Deposited Documents with number 1565.

    as in new window
    Date of creation: Nov 2011
    Date of revision:
    Handle: RePEc:nmp:nuland:1565

    Contact details of provider:
    Postal: Funes 3250 - (7600) Mar del Plata
    Phone: +54 (223) 474-9696
    Web page:
    More information through EDIRC

    Related research

    Keywords: Marketing Social; Accidentes de Tránsito; Prevención de Accidentes; Seguridad Vial;


    No references listed on IDEAS
    You can help add them by filling out this form.



    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:nmp:nuland:1565. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cristian Merlino S.).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.