Furniture distribution in Germany
AbstractWith home furniture sales over Euro 19 billion, Germany confirms its first ranking in Europe for the consumption of home furniture. The main difference between Germany and the other European markets is the large number of buying groups. Among them, Begros groups together extremely large chains (as Lutz and Porta Möbel); other relevant players are Union, Garant, EMV, GFM, Alliance, VME. The buying groups in Germany also include a large number of kitchen and bathroom specialists, such as MHK and Der Kreis. Franchises do not rank very highly in furniture distribution in Germany. The analysis of the home furniture retail industry in Germany includes short profiles of major home furniture distributors with analyses of sales performances and retail formats (bedroom specialists, DIY, furniture discount stores, kitchen and bathroom specialists, large-scale furniture specialists, specialists in RTA furniture/jeune habitat). Analysis of home furniture imports by segment (upholstered furniture, non upholstered-seats, kitchen furniture, dining and living room furniture, bedroom furniture) and by country are also provided. Addresses of 66 companies mentioned in the report are included.
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Bibliographic InfoPaper provided by Centre for Industrial Studies (CSIL) in its series CSIL reports with number EU09DE.
Length: 41 pages
Date of creation: Oct 2011
Date of revision:
Find related papers by JEL classification:
- L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
This paper has been announced in the following NEP Reports:
- NEP-ALL-2009-06-10 (All new papers)
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