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The large household appliances market in Turkey

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Abstract

The increasing activity in the construction industry and following demand in especially built-in products triggered by apartment complexes makes Turkey an attractive country for investments.This report offers a comprehensive picture of the large household appliance market in Turkey, providing trends in household appliances production and consumption, imports and exports, as well as data on the supply structure and company profiles of the major household appliances manufacturers in Turkey.As far as the products are concerned, the report provides reference prices for refrigerators, washing machines, dishwashers, ovens, hoods and built-in ovens and hobs with estimated market shares for each product, together with an overview of the product trends in Turkey.The Turkish appliances industry has a distinct distribution network. The distribution section analyses the supply chain and the structure of independent distribution channels. The section is completed with an overview of large chains and malls. One section is dedicated to the driving forces behind demand containing micro-economic indicators and construction industry trends. Other factors are considered such as population and revenues.

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Paper provided by Centre for Industrial Studies (CSIL) in its series CSIL reports with number AP20.

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Length: 68 pages
Date of creation: Oct 2006
Date of revision:
Handle: RePEc:mst:csilre:ap20

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