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Effective Sampling from Social Media Sites and Search Engines for Web Surveys: Demographic and Data Quality Differences in Surveys of Google and Facebook Users

Author

Listed:
  • Michael J. Stern
  • Ipek Bilgen
  • Colleen McClain
  • Brian Hunscher

Abstract

With proliferation of web surveys, the relative affordability of recruitment, and increasing nonresponse in other survey modes, nonprobability methods are increasingly being considered by researchers and government offices alike.

Suggested Citation

  • Michael J. Stern & Ipek Bilgen & Colleen McClain & Brian Hunscher, "undated". "Effective Sampling from Social Media Sites and Search Engines for Web Surveys: Demographic and Data Quality Differences in Surveys of Google and Facebook Users," Mathematica Policy Research Reports 741d69cfdf4442fbabeba7ed0, Mathematica Policy Research.
    • Handle: RePEc:mpr:mprres:741d69cfdf4442fbabeba7ed039fe689
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    File URL: http://journals.sagepub.com/doi/full/10.1177/0894439316683344
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    Cited by:

    1. Michael O. Ukonu & Luke I. Anorue & Ugochukwu Ololo & Habibat M. Olawoyin, 2021. "Climate of Conformism: Social Media Users’ Opinion on Homosexuality in Nigeria," SAGE Open, , vol. 11(3), pages 21582440211, August.

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